APRIL 22, 2025 — Boerne, Texas, has introduced its first official city flag, now flying outside City Hall, in a move city officials say is aimed at strengthening local identity and fostering civic pride, reports the San Antonio Express News.
The new flag features Boerne’s official logo — a stylized live oak tree sprouting from a bold “B” — set against a white background. Beneath it, curved navy bands represent the rolling hills of the Texas Hill Country. According to city spokesperson Chris Shadrock, who proposed the project, the design reflects both Boerne’s natural landscape and the city’s evolving identity.
“This is really the first one that we’ve ever had here at the City of Boerne,” Shadrock said during a City Council meeting in March, according to the Boerne Life. “We’ve been working on [the flag] over the last several months.”
“The city of Boerne is approximately 12 square miles but the Boerne address extends hundreds of square miles,” Shadrock said. “To that end, this new flag adds another visual cue that helps reinforce the city of Boerne location, identity and sense of place.”
The flag was officially raised on April 21, and currently flies beneath the Texas flag in front of Boerne City Hall. Additional flags are planned for other municipal buildings, including the police and fire stations, and the parks and recreation facility.
Shadrock emphasized the symbolic nature of the flag’s design, noting that it moves away from traditional city flags that often feature detailed seals. “It’s a lot less of the literal imagery, and it’s much more intentional symbolism,” he said. “Those [blue bands] are representative of the hills and the flowing nature of our community… that represent the dynamic movement of our vibrant city to welcome residents and visitors alike.”
The city paid New Jersey-based design firm BrandFirst $4,700 to create the flag. The same firm previously developed Boerne’s current logo, adopted in August 2022.
While there are no current plans to sell or distribute the flags to the public, Shadrock noted that the city may consider doing so in the future depending on community interest.
Image: San Antonio Express News
